Is Video the New King of Social Content? In Vegas, Elvis may still be King, but on social media, video is King. Thanks to video integration across nearly all social platforms, there is no denying that video traffic is growing globally. The old saying that what happens in Vegas stays in Vegas, rarely holds true […]
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Instagram Stories and Facebook Live: How BC Hydro Uses Social Media to Engage Customers #SM4U
How do you get invited to the cool kids’table? Instagram, Hootsuite, and Facebook Live! Utilities aren’t exactly known for being on the cutting edge of technology and customer service – but our customers’ expectations are rising every day. So, how do you get invited to the cool kids’ table? As a regulated utility, it’s […]
5 Chicago Museums You Must Visit While Attending Social Media for Utilities #SM4U
Chicago is an amazing city with an abundance of activities to keep even the most seasoned traveler busy. Where to begin? There is a myriad of restaurants choices to indulge any foodie’s craving, shopping on the Miracle Mile that can send Amex Black Cards to the limit or start with one of the cities world-class […]
Online Social Media Panels: Understand and Respond to Issues in Real-Time
Many utilities conduct ongoing customer research, using surveys, phone calls, and focus groups to learn more about what customers want and how favorable they feel about a utility’s response, services or product offerings. But today more than ever, people’s online lives – particularly their social media activity – is an expression of their thoughts and […]
Join Our Panel Discussion: Recognize Negative Social Media Issues Before They Become Viral
Recognize Negative Social Media Issues Before They Become Viral What is a utility social media manager’s biggest fear? Having a negative issue go viral. How do you prevent it from happening? What steps do you take if it happens? Join Amy Jahns, Senior Communications Specialist at We Energies, as she facilitates this important panel on […]
A Utility Conference at The Hard Rock Hotel in Chicago – Rocks #SM4U
Hotels cater to their guests through countless amenities including, fitness clubs, restaurants, business centers, child care, and more. The Hard Rock Hotel Chicago offers amenities that bring out the rock star in all of us, and often the rock stars themselves. That is why we choose this hotel to host the Social Media Utility Conference […]
Snapchat Demands Attention, 7 Reasons Why it Should Have Yours!
Snapchat debuted September of 2011. Snapchat is messaging platform and a social network. It exists only as a mobile app you can download to your iPhone or Android smartphone. 7 Reasons Snapchat Should have Your Attention 300 Million users – Snapchat is one of the fastest growing social media platforms. 75% engagement – Followers on Snapchat […]
Top 5 Ways Utilities Use Social Media
Social media is a key communication tool. Leading organizations have dedicated teams, agencies, and brand influencers communicating through the major platforms. In the past, utility companies have been slow to adopt these new communication tools. That’s not the case today! Top utilities focusing on customers, employees, and branding use the power of social media to […]