Recognize Negative Social Media Issues Before They Become Viral
What is a utility social media manager’s biggest fear? Having a negative issue go viral. How do you prevent it from happening? What steps do you take if it happens? Join Amy Jahns, Senior Communications Specialist at We Energies, as she facilitates this important panel on how to quickly recognize negative social media issues that could become viral. Amy leads this panel at the Social Media for Utilities conference, May 8-9, 2017 in Chicago, where she joins energy professionals from across North America to share their experience and lessons learned in using social media.
Amy specializes in media relations and social media for the largest utility in Wisconsin. As a former journalist, she is committed to presenting stories in ways that relate to readers and viewers. That approach, honed over the years in the newsroom, is now in practice at We Energies where she shares informative and positive stories using techniques designed to draw attention to important customer messages. Many of the stories Amy has developed and shared across multiple social media channels also have turned into local media coverage.
At the panel discussion, you’ll take away new ways to handle these reputation management issues. Topics include:
• How do you spot the potential and how do you proceed?
• Examples of situations We Energies has faced and how they were handled
• Obstacles
• Examples of situations faced by conference participants and how they were handled
If you would like to see how to recognize negative social media issues before they become viral? Join us Social Media for Utilities Conference. Hard Rock Hotel, Chicago, May 9-8, 2017.
