Top 5 Ways Utilities Use Social Media

Social media is a key communication tool. Leading organizations have dedicated teams, agencies, and brand influencers communicating through the major platforms. In the past, utility companies have been slow to adopt these new communication tools. That’s not the case today! Top utilities focusing on customers, employees, and branding use the power of social media to get the job done. Here are 5 examples of that:

1. Public Safety and Awareness: Duke Energy uses Social media to inform the public of threats beyond downed wires #Facebook
   
2. Employee Recognition: Alabama Power shares one of their employees is involved in power in more ways than one #Facebook
3. Educating Future Employees: We Energies employees share what it’s like working as a line mechanic #YouTube
   
4. Outage Management: PECO keeps customers informed during Blizzard Stella #twitter
   

   To stay up to date on outage status, visit our Outage Map on your mobile device: https://t.co/Jisdisc5A0 pic.twitter.com/CmTM7fNA78

   — PECO (@PECOconnect) March 14, 2017

5. Giving Back to Community: PG&E informs the community of scholarship opportunities
   

   Attending #college next Fall? Consider applying for a #scholarship from PG&E’s Employee Resource Groups. #Education #STEM #teachersfollowteachers #teachersofinstagram #teachers http://pge.onlineapplications.net/applications/

   A post shared by Pacific Gas and Electric (@pacificgasandelectric) on Nov 2, 2016 at 2:46pm PDT