Live/Video engagement has transformed the way DC Water interacts with its customers and residents. Over the past 7 months,
DC Water launched the @DCwater Snapchat platform to engage with a new demographic, introduced Facebook Live as an educational outreach addition, and has grown @Mydcwater Instagram engagement and following by 49.9%. At the Social Media for Utilities conference, May 8-9, 2017 in Chicago, Franchesca Thompson, Digital Communications Manager at DC Water will discuss how using platforms like Snapchat and Facebook Live attract a new audience, and extends DC Water’s digital reach.
Franchesca serves as the primary contact in support of the DC Water Authority’s digital communications program, including real-time interaction with customers across all social media channels. She implements the social media strategy and coordinates with stakeholders across DC Water to ensure the effectiveness and adoption of relevant social media techniques. Franchesca contributes to online advocacy efforts, including writing editorials and supporting community outreach efforts and promotions. She also manages the Authority’s presence on social networking sites including Instagram, Facebook and Twitter, and Snapchat, as well as other similar community sites and seed content across these channels as needed. Join us in Chicago this May to meet Ms. Thompson.