Snapchat debuted September of 2011. Snapchat is messaging platform and a social network. It exists only as a mobile app you can download to your iPhone or Android smartphone.
300 Million users – Snapchat is one of the fastest growing social media platforms.
75% engagement – Followers on Snapchat consume content at a greater rate than any other platform
41% of the 18-24 crowd use Snapchat every day – if this is your demographic, Snapchat is the best way to reach them
Snapchat filters – Do you have a store, an event, a one-day promotion? Snapchat filters start at $5 and are the best marketing value on the planet!
Tell Your Story – Show your followers what you do throughout the day.
Learn from top movers and shakers! – the most popular people and the fastest growing brands are sharing behind the scenes moments.
It’s not going away – Snapchat had revenue of $366M in 2016 and is positioned to generate over $1B this year. This coupled with an IPO at one of the highest levels in years will keep Snapchat relevant in 2017!
Social media is a moving target and Snapchat is moving faster than most. I highly recommend downloading the app and learning to use before you become your parents.
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Follow me on Snapchat: Gusto