Alliant Energy in Wisconsin implemented its first of a two-year pilot program, Alliant Energy Advisor, using an innovative digital engagement software platform. Goals were to deliver deeper and broader energy savings through consumer adoption of multiple energy efficiency measures and behaviors, as well as gauge behavioral savings for future large-scale rollout.
80% of Americans think they use less energy than they did five years ago and nearly half of Americans believe their homes are already energy efficient. Compounding this dynamic is a general lack of consumer engagement with energy-related products, programs and services – energy consumers think about their utility only seven minutes each year.
Program participation increased 2.5 times in the pilot group compared to the entire Alliant Energy population PLUS Alliant Energy also saw strong utility satisfaction ratings from participants, with 59% rating them as an 8 or above on a 1 to 10 point scale.
Join us for this informative 1-hour webinar to explore Customer Segmentation, Customer Engagement, Digital communications, Customer handholding program models for DSM programs, and more! Register at https://secure.confertel.net/tsregister.asp?course=475971
Hear Alliant’s impressive results and lessons learned, including:
- Pilot customer participation in rebate programs more than doubled compared to average residential customer participation across Alliant Energy.
- For every customer email through the pilot, Alliant Energy received 23.9 kWh and 1.5 therms of savings over a 9 month period – due to a mix of program activity and changed customer behavior.
- Alliant Energy’s third-party evaluator said that Alliant Energy Advisor is “a good first step for engaging customers in a new way.”
- Alliant Energy scored strong satisfaction ratings, with 59% rating them as an 8 or above on a 1 to 10 point scale
Jeff Adams, Team Lead, Energy Efficiency, Alliant Energy
Jamie Lalos, Director of Customer Engagement, Fiveworx
Register at https://secure.confertel.net/tsregister.asp?course=475971
Jeff has been with Alliant Energy for 17 serving in a variety of roles including technical sales consultant, account management, and project management. In his current role as Team Lead Customer Programs & Business Support, he manages and supports the development of energy efficiency and conservation programs.
Jamie oversees day-to-day management of client engagements as the primary contact with utility clients, supervises the implementation of programs, and analyzes results. She has more than a decade of experience in designing, marketing, and evaluating energy efficiency programs. Prior to Fiveworx, Jamie was a senior associate within Cadmus’ Energy Services Marketing and Communications practice that focused on providing strategic marketing support and evaluating utility marketing efforts.