How to Measure Social Media Engagement

Social Media Measurement: Communicate ROI with Your Utility’s C-Suite

While an overwhelming majority of Americans use social media to engage with brands on social media, only a small percentage have used social media to resolve a customer service issue with their utility.

At the 12^th Social Media for Utilities conference, October 24-25, 2016 in Las Vegas, participants will meet Theresa Gilbert and Damla Ergun of Global Strategy Group, as they provide research insights and recommendations for the most effective ways to engage with customers on social media, in particular, the key elements for driving customer satisfaction when responding to inquiries about outages and service interruptions.

Then, Theresa and Damla will show us how customer satisfaction can be measured through social media metrics, as well as traditional customer satisfaction and awareness surveys. When it comes to social media metrics, you’ll learn why reach and engagement are far more important than followers or likes, and how utilities should benchmark paid social media campaigns to demonstrate success.

Join utilities from across North American to learn from each other, engage in discussion, and benchmark best practices. Learn more and register here