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Instagram Stories and Facebook Live: How BC Hydro Uses Social Media to Engage Customers #SM4U

May 1, 2017 by Ashley Baptiste

BC Hydro Instagram Stories

How do you get invited to the cool kids’table? Instagram, Hootsuite, and Facebook Live!   Utilities aren’t exactly known for being on the cutting edge of technology and customer service – but our customers’ expectations are rising every day. So, how do you get invited to the cool kids’ table? As a regulated utility, it’s […]

Meet The Speaker: Amy Jahns, Senior Communications Specialist, We Energies

April 25, 2017 by Ashley Baptiste

Meet the Speaker: One of our Rock Star Presenters at the upcoming Social Media for Utilities Conference in Chicago Q: Name, title, company? A: Amy Jahns, Senior Communications Specialist, We Energies Q: Family, hometown, where you live? A: I’m married to my high school sweetheart. We have two children. We live in Glendale, Wisconsin, a suburb […]

See How DC Water Extends Digital Reach with Live/Video Engagement – A Snapchat Case Study

April 24, 2017 by Ashley Baptiste

Social media for utilities recognize viral posts conference

Live/Video engagement has transformed the way DC Water interacts with its customers and residents. Over the past 7 months, DC Water launched the @DCwater Snapchat platform to engage with a new demographic, introduced Facebook Live as an educational outreach addition, and has grown @Mydcwater Instagram engagement and following by 49.9%. At the Social Media for Utilities conference, May 8-9, 2017 […]

Meet the Speaker: Sabrina Potirala, Senior E-Channels Program Manager Social Media, ComEd

April 5, 2017 by Gus Calabrese

Sabrina Potirala ComEd

Meet the Speaker: One of our Rock Star Presenters at the upcoming Social Media for Utilities Conference in Chicago Q: Name, title, company? A: Sabrina Potirala, Senior E-Channels Program Manager, Social Media, ComEd Q: Family, hometown, where you live? A: I grew up around the Chicago-land area! My mother immigrated from Europe when she was 10, […]

New Speakers Added – Product marketing & New Revenue Streams for Utilities

April 4, 2017 by Gus Calabrese

Product Marketing & New Revenue Streams for Utilities June 12th – 13th, 2017 LEARN | SHARE | ENGAGE The LINQ – LAS VEGAS JOIN THE COMMUNITY About the Conference Picture yourself in Las Vegas, surrounded by energy professionals from munis, co-ops, public power, and IOUs. All are willing to learn and to share success stories […]

Speaker Application: Product Marketing & New Revenue Streams for Utilities

March 30, 2017 by Gus Calabrese

Share your Story. Learn from everybody else’s. Do You Have a Great Story to Share about Your Ancillary Product or Service? Start the Application Here! Picture yourself in Las Vegas, surrounded by energy professionals from munis, co-ops, public power, and IOUs. All are willing to learn and to share success stories around products and services designed […]

Meet The Speaker: Chelsea Watt, Manager, Social Media & Digital Content, BC Hydro

March 29, 2017 by Ashley Baptiste

Meet the Speaker: One of our Rock Star Presenters at the upcoming Social Media for Utilities Conference in Chicago Q: Name, title, company? A: Chelsea Watt, Manager, Social Media & Digital Content, BC Hydro Q: Family, hometown, where you live? A: I was born and raised in Metro Vancouver and I’ve never left. I live in […]

Local Flavor: Chicago Dyes the River Green #SM4U

March 17, 2017 by Gus Calabrese

Chicago is a great city with many traditions that should not be missed.  To get the true taste, try their deep-dish pizza (it’s way better than you have had in other cities). While staying downtown, sample a Chicago hot-dog, pick up an Italian beef sandwich, shop the Miracle Mile and if you are lucky enough […]

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