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Global Strategy Group

Online Social Media Panels: Understand and Respond to Issues in Real-Time

April 3, 2017 by Gus Calabrese

respond to issues in real time, social media for utilities woman sitting at compute

Many utilities conduct ongoing customer research, using surveys, phone calls, and focus groups to learn more about what customers want and how favorable they feel about a utility’s response, services or product offerings. But today more than ever, people’s online lives – particularly their social media activity – is an expression of their thoughts and […]

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