DTE Energy Gets Out on Social Media to Avoid Reputation Meltdown

 

While preparing for a Nuclear Regulatory Commission crisis response drill for DTE Energy’s Fermi 2 facility, the power that social media has to influence media coverage became abundantly clear to a sometimes skeptical internal audience. Join us at the 12th Social Media for Utilities conference, October 24-25, 2016 in Las Vegas, to hear DTE Energy’s Social Media Strategist, David Lingholm, as he shares how preparing for this drill helped DTE Energy’s Corporate Communications team improve social media response to other potential crisis scenarios and legitimized the role social media plays in its daily communications efforts. Learn more and register at http://www.cvent.com/d/zfq6wg?RefID=blog090616