With All Eyes on Safe Water, Promote the Value of Service Using Social Media

Terry Maenza
Director, Communications & External Affairs
Pennsylvania American Water

Promote the Value of Service with a Targeted Social Media Campaign
Customer education around the “value of water” is very important to water utilities, especially today with increased concern about the quality and safety of tap water. Pennsylvania American Water developed a digital campaign using video and social media to reach customers across the state and raise their understanding about what it takes to not only provide clean, safe water service with 24/7 reliability but also at a reasonable cost. With a relatively modest budget, the company has effectively targeted its messaging to engage customers via social media. At the 12th Social Media for Utilities Conference, October 24-25, 2016 in Las Vegas, meet Terry Maenza, Director of Communications & External Affairs at Pennsylvania American Water. He will explore the digital campaign’s message development and creative/media approach and how Pennsylvania American Water incorporated social media to target customers in measurable ways, while integrating other important issues using social media to communicate and promote the value of water. Learn more and register at http://www.cvent.com/d/zfq6wg?RefID=blog090916