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Is Video the New King of Social Content? In Vegas, Elvis may still be King, but on social media, video is King. Thanks to video integration across nearly all social platforms, there is no denying that video traffic is growing globally. The old saying that what happens in Vegas stays… Read more »

How do you get invited to the cool kids’table? Instagram, Hootsuite, and Facebook Live!   Utilities aren’t exactly known for being on the cutting edge of technology and customer service – but our customers’ expectations are rising every day. So, how do you get invited to the cool kids’ table?… Read more »

Chicago is an amazing city with an abundance of activities to keep even the most seasoned traveler busy.  Where to begin? There is a myriad of restaurants choices to indulge any foodie’s craving, shopping on the Miracle Mile that can send Amex Black Cards to the limit or start with… Read more »

Many utilities conduct ongoing customer research, using surveys, phone calls, and focus groups to learn more about what customers want and how favorable they feel about a utility’s response, services or product offerings. But today more than ever, people’s online lives – particularly their social media activity – is an… Read more »

Recognize Negative Social Media Issues Before They Become Viral What is a utility social media manager’s biggest fear? Having a negative issue go viral. How do you prevent it from happening? What steps do you take if it happens? Join Amy Jahns, Senior Communications Specialist at We Energies, as she… Read more »