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Instagram Stories and Facebook Live: How BC Hydro Uses Social Media to Engage Customers #SM4U

How do you get invited to the cool kids’table? Instagram, Hootsuite, and Facebook Live!


Chelsea Watt BC Hydro

Utilities aren’t exactly known for being on the cutting edge of technology and customer service – but our customers’ expectations are rising every day. So, how do you get invited to the cool kids’ table? As a regulated utility, it’s not always easy to keep up with the proverbial Joneses.

At the Social Media for Utilities conference, May 8-9, 2017 in Chicago, you’ll meet Chelsea Watt, Manager of Social Media and Digital Engagement. In her case study session, Chelsea will tell us about three ways BC Hydro is using social media to keep its customers engaged: Hootsuite Campaigns, Instagram Stories, and tackling high bills using Facebook Live.

Chelsea leads BC Hydro’s digital content team, focused on developing and delivering content for owned channels and digital campaigns. Her team manages BC Hydro’s industry-recognized social media channels, leads 24/7 emergency and crisis communications response, and writes content for more than 4 million customers. While on the team, Chelsea launched BC Hydro’s first corporate Twitter account, managed Facebook during a province-wide smart meter installation, and led the roll-out of a new brand tone. She is eager to share her insights with you in Chicago in May.